The Kuga guidebook.
Set up, test and manage client agents in Kuga. Practical steps, launch checks and templates for your agency.
How Kuga’s white-label AI dashboard works
Learn where client knowledge, workflows, channels and follow-up live before you build.
Explore the workspace
No guides match that search. Try a task such as knowledge, enquiries or reporting.
Getting started
Learn the workspace, collect the brief and prepare the first launch.
How Kuga’s white-label AI dashboard works
Explore Kuga’s white-label AI dashboard for agencies. Manage separate client workspaces, knowledge, channels and enquiries, then share a branded client portal.
What is a white-label AI chatbot? A guide for agencies
Learn how white-label AI chatbots work for agencies. Compare Kuga channels, per-client pricing, branding and the steps to launch a client service.
Collect the client brief before you build
Collect approved sources, response boundaries, follow-up details and launch requirements, then use the brief to create the client in Kuga.
Prepare a client agent for launch
Check business details, shared workflows, messenger design, enquiry capture and the live website before launching a client agent in Kuga.
Install Website Chat on a client’s website
Use Kuga’s Deploy screen to install Website Chat, check the public messenger on mobile and desktop, and verify saved conversations and enquiries.
Knowledge & instructions
Connect approved information and write responses that fit the client.
Add website and file knowledge to a client
Connect approved website pages, upload readable files and configure the Knowledge workflow in Kuga. Test the answers and maintain the sources.
Write the agent’s response and tone instructions
Use Website Chat Setup and shared Workflows to write clear British English responses, sensible follow-up language and testable tone instructions.
Enquiries & use cases
Build the customer journey, from a useful answer to the right follow-up.
Build a receptionist for a local business
Configure business knowledge, booking and enquiry capture for a local business receptionist in Kuga, then test routine and out-of-scope questions.
Set up a dental clinic receptionist
Set up an administrative dental clinic agent using approved pages, appointment enquiries, booking instructions and clearly tested response boundaries.
Build a useful enquiry capture flow
Configure Kuga Contact Requests or AI Forms to collect useful enquiry context, verify submissions and connect the client’s follow-up process.
Choose the right balance of answers and enquiries
Define the client agent’s main job, configure Knowledge and Contact Requests, and test when it should answer, collect an enquiry or offer booking.
Prepare a property enquiry assistant
Build a property enquiry assistant in Kuga with approved listing information, useful request summaries and tested viewing or valuation routes.
Collect useful enquiries after hours
Configure a trade business agent to explain service coverage, collect job details and set accurate callback expectations outside working hours.
Prepare an administrative enquiry agent for a law firm
Set up a law firm’s public enquiry agent with approved service information, proportionate intake questions and tested routes to the firm’s team.
Help couples explore a venue and arrange a viewing
Configure venue knowledge, viewing enquiries and scheduling in Kuga while keeping wedding date availability and package details accurate.
Client reviews
Review access, data handling, service quality and confirmed outcomes.
Prepare a client agent with privacy in mind
Document client responsibilities, notices, approved knowledge, enquiry collection and access when preparing a Kuga agent to process personal data.
Review client access and data before launch
Check client separation, approved sources, portal access, notifications, integration credentials and public agent behaviour before launching with Kuga.
Measure the results of a client AI service
Use Kuga conversations, Contact Requests, available Insights and client follow-up records to review service activity and business outcomes accurately.
Prepare a monthly client report
Turn Kuga conversations, enquiries and available Insights into a monthly report with verified findings, completed changes and clear next actions.
Agency services
Scope, price and deliver the work around each client’s agent.
How much should an agency charge for an AI chatbot?
Calculate agency AI chatbot pricing from platform costs, setup work and ongoing support. See Kuga plan costs for one, five and ten client agents.
Plan your first client AI service
Turn a specific client need into a scoped Kuga service, build a Preview workspace and define launch tests, ownership and ongoing review.
Scope a monthly AI service retainer
Define a Kuga retainer around source updates, conversation reviews, tested workflow changes and a useful client report with clear delivery limits.
Write a client AI service proposal
Use a practical proposal template for a Kuga client service, covering scope, plan, knowledge, workflows, acceptance tests and ongoing ownership.
Build a repeatable client delivery process
Create a repeatable Kuga delivery process from brief to live review, with clear client records, plan choices, testing and sustainable service capacity.
Write a specific introduction to a prospective client
Prepare an accurate, client-specific introduction and Kuga demonstration, with short outreach templates and a clear next step.
Add a useful AI service to a website project
Assess an existing website client’s needs, build a focused Kuga example and scope installation, testing and ongoing maintenance alongside the site.
Platform evaluation
Compare complete client journeys using the same requirements and tests.
Evaluate a platform with a real client task
Use the same client brief, source set and acceptance tests to compare an AI platform’s answers, workflows, saved enquiries and ongoing maintenance.
5 white-label AI chatbot platforms for agencies
Compare five white-label AI chatbot platforms for agencies: Kuga, Stammer AI, Chatbase, Botpress and Voiceflow. Check branding, client access and costs.
Compare Kuga, Chatbase and Dante for client delivery
Compare Kuga, Chatbase and Dante using a client delivery scorecard, current vendor information and the same source, enquiry and maintenance tests.
Connect agent enquiries to the client’s tools
Understand Kuga’s agent workflows, configure useful requests and test supported webhook delivery into a client’s existing follow-up process.
Compare a helpdesk setup with an agency-managed service
Compare a client’s helpdesk needs with a Kuga agency service using the same knowledge, enquiry, handover and reporting requirements.