Playbook · Kuga · Updated 16 September 2026

Lead capture that is worth routing

A chat that says “leave your email” is a worse form. Capture is useful when the path asks the questions a salesperson would ask, then lands in Contact Requests, a webhook, or scheduling.

Chat versus AI Forms

Website Chat handles the open questions. AI Forms asks the ones you configured — budget, date, guest count — then collects contact details and ends once.

Routing

Kuga does not replace the CRM. It creates a Contact Request and can POST to a webhook the client already trusts.

See AI Forms

Qualification, contact details, and one ending.

AI Forms Property example

AI receptionist for local businesses Dental clinic receptionist Estate agent qualification After-hours capture for trades

Sell the service.

Keep the infrastructure.

Create an agency workspace