Approved copy only
Treatments, fees ranges the clinic already publishes, hours, and finance notes. If a dentist would not put it on the website, the agent does not say it.
Capture and escalate
New-patient details as a Contact Request. Pain, swelling, or “is this an emergency?” goes to a person. Write that rule down before go-live.
The monthly review
Show the practice which treatment pages still fail. That is website work you already know how to sell.