What is the monthly cost formula?
Monthly cost = live agents × (Kuga plan price + delivery hours per client × hourly cost + other client costs) + shared overhead. Contribution = monthly service revenue − monthly cost.
AI chatbot pricing calculator.
Estimate an agency service’s monthly revenue, platform cost and delivery cost. Enter your client count, retainer and working assumptions to see the contribution after those costs.
Your monthly estimate
- Service revenue
- £1,245.00
- Kuga platform
- £195.00
- Delivery time
- £500.00
- Other client costs
- £0.00
- Shared overhead
- £0.00
- Total monthly costs
- £695.00
Monthly contribution
Revenue less the costs you have entered.
- Contribution per client
- £110.00
- Contribution margin
- 44.2%
- Approx. break-even retainer
- £139.00
This model excludes tax and one-off setup fees. Add relevant acquisition and shared expenses to overhead. It assumes the same plan and service scope for every client; it does not forecast sales.
The calculation runs in your browser. Your input values are not submitted with this form.
Monthly contribution: £550.00.
How to price an agency chatbot service.
Choose a plan that supports the promised service, then account for the time and expenses needed to deliver it.
What does the example show?
With 5 clients paying £249 each, monthly revenue is £1,245. Pro costs £195 across those agents. Two delivery hours per client at £50 an hour add £500. With no other entered costs, the contribution is £550 before tax.
Which Kuga plan should I model?
Essential includes Website Chat. WhatsApp, Instagram, AI Forms, AI Insights and the Client Portal require Pro or Advanced. Human Handover requires Advanced. Compare current features and allowances before choosing a price.
Does this include setup fees or expected sales?
The calculation models the recurring service for the client count you enter. Price one-off discovery, knowledge preparation, testing and launch separately. It does not assume that those clients will sign up or that every cost has been entered.
Published plan prices checked on . GBP and USD are Kuga’s published prices, not exchange-rate conversions.
Test the service before quoting it.
Build a client example on free Preview. Check an answer, a qualified enquiry and the follow-up work you will need to maintain.