Template · Kuga · Updated 16 September 2026

Proposal structure for a client AI service

Lead with the job (receptionist, qualifier, after-hours capture). Then setup, retainer, and the Kuga plan as a cost of delivery. Do not lead with model names.

Suggested outline

The client job in one sentence
What goes live in phase one (usually Website Chat)
Setup scope and fee
Monthly review, insights, and knowledge changes
Platform plan and limits
What is out of scope

Proof

A demo page and a test conversation beat a slide about AI. Build those from the real client workspace.

Price the platform

Then put your margin around it.

Pricing Start a workspace

White-label AI, under your brand No-code is not an operating model A sober path to a repeating AI book Outbound that names the job

Sell the service.

Keep the infrastructure.

Create an agency workspace