What the fee covers
A scheduled review of conversations and Contact Requests. Knowledge and appearance changes. A client-ready report. A recommendation for the website or the next channel.
What it does not cover
Unlimited redesign. Custom model training. Becoming the client’s receptionist. Those are separate statements of work.
Put the portal in the package
If the client can open conversations and the report under your brand, the retainer has a place to live. If everything sits in your inbox, you become the bottleneck.