| Client management | Separate workspaces with client knowledge, workflows, conversations and subscriptions. | Agency dashboard with client sub-accounts and branded client dashboards. |
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| Channels | Website Chat on paid plans; WhatsApp, Instagram and AI Forms on Pro and Advanced. | Website chat, social messaging and AI phone agents. |
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| White-label experience | White-label widget on every paid plan. Pro and Advanced add the branded Client Portal. | Pro White Label includes your domain, logo and colours. Standard excludes white labelling. |
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| Starting subscription | Essential: £19 / US$25 per agent per month, including 1,000 AI replies. | Pro White Label: US$99 per month at the published starting configuration, with five chat and five voice agents. |
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| Client portal and reporting | Pro: two portal seats and monthly AI Insights. Advanced: unlimited portal seats. | Client dashboards and analytics; check the reporting and access required by your service. |
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| Human replies | Advanced includes two Human Handover operators across Website Chat, WhatsApp and Instagram. | Live chat and human handoff are listed in its plans. |
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| Phone calls | Kuga’s published plans cover text channels and forms; they do not include an AI phone agent. | Inbound and outbound AI voice agents. |
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| Usage and billing | A subscription for each live agent, with a reply allowance. Your agency sets its own client fees. | Agency and client wallets support usage billing and resale; model and call costs vary. |
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