Knowledge, deployments, conversations, and a plan attached to one account you can invoice.
The unit of work is the client, not a widget.
A chatbot builder can prove a demo. It rarely gives an agency a portfolio, a client portal, channel deployments, handover, and a monthly report the client will recognise as work. Kuga is the operating layer for that service.
A bot or project you can demo in an afternoon, then invent the retainer around.
Best for.
Two different jobs.
Kuga
- Repeatable client delivery across a portfolio
- White-label chat, portal, and reporting
- Website Chat plus WhatsApp, Instagram, and AI Forms on the same client
generic chatbot builders
- A one-off experiment on a single site
- An internal prototype with no client to invoice
- A project where nobody needs to manage the next ten clients
Side by side.
Inspect the other product on its own site before you brief a client.
| Question | Kuga | generic chatbot builders |
|---|---|---|
| Unit of work | The client, with deployments attached | Usually a bot, widget, or project |
| Brand | Agency identity on the surfaces the client sees | Often a vendor badge, or branding as an add-on |
| After launch | Conversations, Contact Requests, handover, insights | Manual review, if the builder offers a transcript |
| Commercial fit | Per live client plans the agency can mark up | Priced around a single bot or message pack |
| Tenth client | Another workspace in the same agency login | Another project, another login, another improvised retainer |
Other comparisons
Same question, different alternative.