Who buys it
Kuga is bought by the agency. Most chatbot and helpdesk products are bought by the business that will log in every day.
Compare who operates the agent.
Not who has the prettier demo widget.
Kuga is sold by agencies. Chatbase, Dante AI, Intercom Fin, and generic builders are usually bought by the business that will log in. That fork decides the comparison — not a feature checklist from a landing page.
Who logs in
Your team runs the workspace. The client uses the white-label widget. Pro adds a portal with 2 client seats. Advanced adds unlimited portal seats. They do not need a Kuga account.
What you sell after launch
Setup and a retainer: knowledge, review, handover, and reporting. The other products are usually the end company’s own stack.
A dental receptionist is not a helpdesk.
Who operates the agent decides the product.
Northshore Dental is not choosing a support platform. The agency is selling a receptionist on the clinic site, with handover for anything clinical, and a portal the practice can open. If the clinic wanted to run Intercom themselves, that would be a different brief — and a different product.
When Kuga is the fit.
And when it is not.
Choose Kuga
- You sell AI as a client service, with setup fees and a retainer.
- You need a workspace per client, not a pile of unrelated bots.
- White-label chat, portal, handover, and insights are part of the offer.
Look elsewhere
- The end business wants to own a support platform itself.
- The brief is to replace a helpdesk, not to add a managed agent to client sites.
- You are prototyping a single widget with no portfolio to run.
The comparisons.
Each one is honest about the other product’s job.
The questions before a bake-off.
Answer these, then open a comparison.
Is Kuga a chatbot builder?
No. It is white-label infrastructure for agencies: one workspace, many clients, and deployments under your brand. A builder is what you use to train one bot for one site.
Who is the buyer?
The agency. If the dental practice, retailer, or law firm wants to log into the vendor every month, they are shopping for a different product.
Can we white-label it?
Yes. Agency branding carries through Website Chat, demo pages, the client portal, and client-facing email. The operating workspace stays yours.
Does this replace Intercom?
Not as a helpdesk. Kuga adds a managed agent to client sites. Human Handover is for the conversations that need a person — it is not a ticket platform for the end business.
What if the client wants to own the vendor?
That is a different sale. Point them at a product built for in-house teams. Kuga is for agencies that keep operating the service.
Why not the cheapest site-trained agent?
A fast demo is not a client workspace. Agencies still need separation, white-label delivery, handover, and a monthly story they can put in front of the client.