Clients, deployments, portal, and the retainer live in one operating workspace.
Kuga vs Chatbase
Who logs in every month — the agency, or the end business?
Chatbase is built for businesses that want to run their own customer-facing agent. Kuga is built for agencies that sell, launch, and operate that work across a client portfolio — under the agency brand.
Best for.
Two different jobs.
Kuga
- Agencies delivering AI as a client service
- White-label Website Chat, WhatsApp, Instagram, and AI Forms
- Client portal, Human Handover, and monthly insights as the retainer
Chatbase
- A business building a support agent for itself
- Teams that want a vendor product, not an agency-managed service
- Use cases centred on helpdesk-style agent actions for one brand
Side by side.
Inspect the other product on its own site before you brief a client.
| Question | Kuga | Chatbase |
|---|---|---|
| Buyer | The agency, operating many clients | The business running its own agent |
| Operating model | Agency workspace, client workspaces, deployments, portal | A product the end business logs into directly |
| Channels | Website Chat, WhatsApp, Instagram, AI Forms on the same client | Check current Chatbase channel coverage on their site |
| White-label | Agency brand on chat, demos, portal, and client-facing email | Inspect reseller and branding terms directly |
| After launch | Conversations, Contact Requests, Human Handover, AI Insights | Vendor analytics for the business that owns the agent |
Other comparisons
Same question, different alternative.