Lead qualification for estate agents
Estate agency websites collect vague “get in touch” forms. The useful offer is qualification: who they are, what they need, and whether a valuer or negotiator should call — including after hours.
What the client should notice.
And what the agency is paid to maintain.
The client should notice
- Separate buyer, seller, landlord, and tenant journeys
- Capture viewing and valuation intent with useful context
- Answer process questions from approved website content
- Route high-intent enquiries into the client’s existing follow-up
The agency is paid to maintain
- A vertical already sitting in most web-agency books
- Flows plus Website Chat as a packaged conversion path
- Reporting on enquiry mix, not just chat volume
How the work actually runs.
A sequence, not a feature list.
- Define the paths
Buying, selling, renting, and letting need different answers. Set those questions in AI Forms. Contact details are collected after.
- Ground answers
Service pages, office details, valuation process, and FAQs stay in the knowledge lane for Website Chat.
- Handoff cleanly
Completed qualifications become Contact Requests, webhooks, or scheduling links the branch already uses.
How Kuga fits.
Real product pages, not a stack diagram.
- AI FormsQualification questions, then contact details, then one ending.
- Website ChatAnswers process questions on the branch site.
- Human HandoverA negotiator can take a live enquiry.
- AI InsightsSee which property questions the site fails to answer.
Keep reading.
Guides and nearby verticals.