Agency layer
- White-label Website Chat, WhatsApp, Instagram, AI Forms
- A client portal the agency brands
- Human Handover in the original channel
- Sits beside the site and tools the client already has
Kuga vs Intercom / Fin
Kuga is not a helpdesk. It is the agency layer around client AI.
Fin is part of a customer-operations stack: helpdesk, procedures, and support volume. Kuga is not that stack. It is the agency layer for putting AI on client websites and channels, with a portal and reporting the agency can resell.
Two different stacks.
Do not migrate a helpdesk to sell Website Chat.
Customer operations
- Helpdesk, procedures, and support volume
- The company is the customer of the platform
- AI sits inside an existing CX workflow
- A migration, not a managed agent on client sites
Best for.
Two different jobs.
Kuga
- SMB clients that need a website, WhatsApp, or Instagram agent
- Agencies selling a managed AI service, not a helpdesk migration
- Clients that should not be asked to adopt a full CX platform
Intercom / Fin
- In-house support teams with existing Intercom workflows
- Companies that need a helpdesk, not an agency-managed agent
- High-volume customer operations across their own channels
Side by side.
Inspect the other product on its own site before you brief a client.
| Question | Kuga | Intercom / Fin |
|---|---|---|
| Buyer | Agencies serving client websites and local services | Support, success, and ecommerce operations teams |
| Job | Sell, launch, and operate client AI under the agency brand | Run customer support with an AI agent inside Intercom |
| Client delivery | Portfolio, white-label portal, per-client plans | The company is the customer of Intercom |
| When not Kuga | If the brief is “replace our helpdesk” | If the brief is “add a managed agent to client sites” |
| Migration | Sit beside the site, scheduling, and contact tools the client already has | A customer-operations platform the company adopts itself |
Other comparisons
Same question, different alternative.