Report · Kuga · Updated 16 September 2026

The agency AI service, 2026

The useful 2026 story is not “AI chatbots are growing”. It is that agencies who treat AI as a client workspace — with a portal and a monthly review — keep the retainer. Agencies who sell a widget once, do not.

The agency AI service, 2026

What buyers actually ask

Will it look like us? Can we see the conversations? What happens when it is wrong? Those questions map to white-label, the portal, and Human Handover — not to model names.

Channels arrived

Website Chat is still the first live surface. WhatsApp and Instagram are now part of the same client conversation for agencies whose clients already live on those numbers and inboxes.

Reporting is the product

AI Insights exists because agencies were already writing monthly PDFs by hand. Ground the report in real questions or do not send it.

See the operating model

Agency → clients → deployments.

Where the retainer actually comes fromPackaging the monthly AI retainerWhite-label AI, under your brandHow agencies should price client AI

Sell the service.

Keep the infrastructure.

Create an agency workspace