Guide · Dan Latham · Updated 16 September 2026

What to inspect in a white-label platform

“White-label” on a pricing page often means a logo swap. Inspect the portal, the email, the visitor-facing chat, and whether the client still sees another company’s login.

What to inspect in a white-label platform

Inspect these surfaces

  • Visitor chat and any “powered by” line
  • Demo pages you would send a prospect
  • Client portal login and navigation
  • Handover on the original channel
  • A report the client can open without you

Inspect the operating model

One login for the agency, many clients. Plans per live client. Knowledge that does not leak across the portfolio.

How Kuga is built

Agency workspace, clients, deployments.

Kuga vs generic chatbot buildersKuga, Chatbase, and DanteIntercom Fin vs an agency-managed agentWhite-label AI, under your brand

Sell the service.

Keep the infrastructure.

Create an agency workspace