Different units of work
Builders sell a bot. Kuga sells a client, with deployments attached. That difference shows up the tenth time you have to log into someone else’s project to change a greeting.
After the embed
Conversations, Contact Requests, Human Handover, and AI Insights are the service. If the tool stops at “widget is live”, the agency is left inventing the retainer by hand.
Read the full comparison
Operating model, brand, and after launch.