What white-label has to mean
Agency branding on Website Chat, demo pages, the client portal, and client-facing email is the minimum. The operating workspace — clients, plans, knowledge, handover — stays with your team.
If the client must create a vendor account to use the service, you are reselling software, not delivering infrastructure under your name.
The unit of work is the client
Kuga is organised around clients, not bots. Each client has its own knowledge, deployments, conversations, and plan. That is what lets you sell the same service twenty times without mixing accounts.
- Website Chat as the first live surface
- WhatsApp, Instagram, and AI Forms when that client needs them
- Human Handover and AI Insights as the retainer
What you actually sell
Setup is configuration, knowledge approval, testing, and go-live. The retainer is review, improvement, and reporting. The platform fee is one line inside that package — not the whole invoice.
Build the offer in Kuga
Add a client, put Website Chat on their site, and keep the operating workspace.