Setup is real work
Knowledge, tone, testing, embed, and client approval take time even when the platform is fast. Charge for it. Do not bury it in “the AI is magic”.
The monthly loop
Read conversations. Update knowledge. Change the website. That loop is what clients renew. Insights exists to make the loop specific.
Do not sell hours you cannot see
If you cannot show captured enquiries, handover events, or repeated questions, you do not have ROI. You have a widget.