Guide · Dan Latham · Updated 16 September 2026

Tone for British client sites

If the clinic website says “enquiry” and “organise”, the agent should too. Tone is a configuration job: match the site, stay sentence case, and avoid the empty warmth of a generic assistant.

Tone for British client sites

Steal from the site

The homepage and contact page are the style guide. Do not introduce “Hey there!” if the brand never uses it.

Be specific when handing over

“I’ll pass this to the team, who will call you on the number you gave” is better than “Sure! A human will be with you shortly.”

Configure Website Chat

Appearance and copy live on the client.

A walk through the agency workspaceClient deployment checklistClient onboarding for an AI serviceMonthly client report

Sell the service.

Keep the infrastructure.

Create an agency workspace