Guide · Dan Latham · Updated 16 September 2026

Add AI to clients you already host

If you already ship the website, Website Chat is a configuration job attached to a relationship you have. You do not need a new market. You need a proposal for the clients whose contact forms go nowhere after 6pm.

Who to call first

Clinics, trades, venues, and any client whose CMS you still touch. They already pay you to care about enquiries.

What to add later

Portal access, insights, then WhatsApp or AI Forms. Do not open every channel on day one.

Start with Website Chat

The first useful service on a site you already run.

Website Chat Local receptionist playbook

White-label AI, under your brand Proposal structure for a client AI service No-code is not an operating model A sober path to a repeating AI book

Sell the service.

Keep the infrastructure.

Create an agency workspace