Dec 9, 2025
Dan Latham
Niche: Wedding Venues, Conference Centers, Event Spaces. Why: High ticket ($5k - $20k per booking). Staff are always away from their desks giving tours. The sales cycle relies 100% on "Booking a Tour."
Wedding venues have a unique problem. The sales staff are rarely at their computers. They are walking couples around the grounds, showing off the ballroom.
Meanwhile, newly engaged couples are browsing websites at night and on weekends. They have the same 5 questions: "What is your capacity?" "Do you have availability in June 2026?" "Do you allow outside catering?" "How much is the deposit?"
If they can't get answers, they close the tab and look at the next venue.
1. The Brochure That Talks
Most venues have a PDF brochure that is 20 pages long. Nobody reads it.
With Kuga, the Agency simply uploads that PDF into the Knowledge Base (or syncs the website).
Now, the bride can ask: "Do you allow dogs?" The Agent replies instantly: "Yes, we are a pet friendly venue for the ceremony, but pets must be kept on a lead during the reception."
It delivers the exact information they need to feel confident, without waiting 3 days for an email reply.
2. Selling the "Tour"
In this industry, you don't sell the wedding online. You sell the Tour.
If a couple visits the venue, the closing rate is high (often 50%+). If they never visit, the closing rate is 0%.
The AI Agent’s single goal is to get that tour booked.
AI: "We do have some Saturdays left in June. The best way to see the space is to come in. I have a tour slot open this Sunday at 11 AM. Shall I book you in?"
It integrates with Cal.com so the slot goes straight into the Event Manager's diary.
3. The ROI Math
Average Wedding Booking: £5,000 - £15,000.
Cost of Agent: £199/month.
One single booked tour that converts covers the cost of the agent for 5 years. The ROI is astronomical.
The Agency Play (How to Sell This)
Target: Independent Wedding Venues, Barns, Hotels.
The Pitch: "Your sales team spends 3 hours a day answering 'How many guests can you fit?'. I can automate that and fill your calendar with booked tours."
The Kuga Setup:
The Instant Build: Paste the Venue’s URL. Kuga scrapes the FAQs, the Gallery page text, and the Pricing page.
The Knowledge Base: Ask the owner for their "Wedding Pack" PDF. Upload it to Kuga. Now the bot is an expert on menus, corkage fees, and parking.
The Call to Action: Connect their "Tour Booking" calendar via Cal.com.
The "Killer" Demo: Send the Venue Manager a link to the bot. Tell them: "Ask it if you have a corkage fee. See how fast it replies." They will sign up on the spot.