Dec 4, 2025
Dan Latham
Niche: Law Firms (Family Law, Personal Injury, Immigration). Why: Lawyers charge by the hour. They hate "free advice" seekers. They have high budgets.
Lawyers sell time. Every minute they spend on the phone with someone who "just has a quick question" but no budget is money lost.
But they are terrified of missing calls because one good Personal Injury or Divorce case can be worth £5,000 to £50,000.
They face the "Receptionist Dilemma." Their staff are overwhelmed by low quality calls, but they can't stop answering.
Here is how an AI agent solves the biggest pain point in the legal industry: Qualification.
1. The "Free Advice" Filter
People treat law firms like Google. They call up and ask complex legal questions expecting free answers.
Your AI Agent acts as the first line of defense. It answers the basic logistical questions ("Do you handle custody cases?", "What are your rates?") but firmly pivots when asked for legal advice.
User: "My neighbour built a fence on my land, what can I do?"
AI: "I cannot provide specific legal advice here. However, our firm specializes in property disputes. We offer a paid initial consultation for £150 where a solicitor can review your deeds. Would you like to book that now?"
It filters out the freebie hunters and passes only the paying clients to the lawyer.
2. Instant Intake (24/7)
Legal issues are stressful. People searching for a lawyer at 10 PM are often anxious and urgent. They want to feel heard now.
If they hit a voicemail, they call the next firm.
The AI agent can perform a preliminary "Intake." It can collect the key details:
Name
Type of Case (e.g., Divorce, Accident)
Key Dates
Contact Info
It packages this into a "Case Brief" (via Kuga's Contact Request) and emails it to the solicitor. The lawyer wakes up to a prepared lead, not a missed call.
3. The ROI Math
Average Billable Hour: £250+.
Average Case Value: £2,000 - £10,000.
Cost of Agent: £199/month.
If the agent saves the lawyer one hour of wasted phone time per month, it pays for itself. If it books one consultation, it pays for itself.
The Agency Play (How to Sell This)
Target: Small to Mid-sized Law Firms (1-10 partners).
The Pitch: "I will stop your phone ringing with people who have no money, without you missing the big cases."
The Kuga Setup:
The Instant Build: Paste the Law Firm’s domain. Kuga scrapes their "Practice Areas" and "About Us." It instantly knows they do Family Law but not Criminal Law.
The Disclaimer: In the custom instructions, add a strict rule: "You are a Legal Intake Assistant. Never give legal advice. Your goal is to book a paid consultation."
The Workflow: Create a "New Case" workflow. When the user says they want to proceed, the agent asks for their details and creates a high priority Contact Request.