The "AI Automation Agency" (AAA) is the hottest business model of 2025. But 90% of people who try it fail.

They fail because they treat it like freelance work. They sell one-off bots to random businesses and burnout.

The winners build systems. They pick a niche, build one solution, and sell it 50 times.

Here is the exact roadmap to go from zero to your first £5k in Monthly Recurring Revenue (MRR) using the "Kuga Infrastructure" model.

Phase 1: The Setup (Day 1 to 7)

Goal: Build your "Minimum Viable Agency"

Do not spend weeks on a logo. You need a vehicle to sell.

1. Pick a Boring Niche: Ignore "Crypto" or "Tech Startups." Go for cash rich, time poor service businesses. Dentists, Roofers, Recruitment Agencies, Estate Agents.

2. Define the Offer: Do not sell "AI." Sell the outcome.

   • Bad: "I will build you a chatbot."

   • Good: "I will install an AI receptionist that captures missed leads from your website 24/7."

3. The Tech Stack:

   • Frontend: Your Agency Website (Carrd or Framer).

   • Backend: Kuga (The white label infrastructure).

   • Payment: Stripe (Set up for recurring billing).

Phase 2: The First 3 Clients (Day 8 to 30)

Goal: Validation (£0 to £1k MRR)

Your only job is to get 3 people to pay you money. Do not use ads. Do this manually.

The Method:

1. Build "Spec Work": Pick a local dentist. Go to their website. Copy their URL into Kuga. Let it scrape their pricing and services.

2. The Outreach: Send a video (Loom) to the owner.

   • "Hey, I built a working AI agent for your practice. It already knows your prices and opening hours. I put it on this link for you to try. If you want to put it on your real site, let's chat."

3. The Deal:

   • Setup: Free (or low fee like £250) in exchange for a testimonial.

   • Retainer: £199/month.

Result: 3 Clients @ £199/mo = £600 MRR.

Phase 3: The Process & Pricing (Day 30 to 60)

Goal: Standardization (£1k to £3k MRR)

Now you have 3 clients. You will notice they all ask the same questions. This is where you productize.

1. Standardize the Pricing: Stop negotiating.

   • Option A: £299/mo (Chat only).

   • Option B: £499/mo (Chat + Booking Integration).

2. Refine the Agent: Take the "Dentist Agent" you built in Kuga and save it as a template. Now, when you sign a new dentist, you just clone it, swap the URL, and deploy.

3. The "Agency" Account: You are now managing multiple clients. Use Kuga’s dashboard to keep an eye on all conversations from one screen.

Phase 4: Scale (Day 60 to 90)

Goal: Volume (£3k to £5k MRR)

To hit £5k MRR, you need roughly 15 to 20 clients. You cannot get them all by sending personal videos.

1. Partnerships: Find the people who already have your customers.

   • Web Designers: "You build websites for dentists. I build the AI. Upsell my agent to your clients, and I will give you 20% of the monthly fee forever."

2. Content Marketing: Post case studies on LinkedIn. "How we saved this Estate Agent 10 hours a week using a simple Kuga agent."

3. Referrals: Tell your first 3 clients: "I will give you a free month for every other clinic owner you refer."

The Economics of £5k MRR

Here is what your business looks like at £5k/mo:

• Clients: 20

• Price: £250/mo average

• Revenue: £5,000/mo

• Costs:

  • Kuga Subscription (20 agents): ~£380

  • Software (Email, CRM): ~£100

• Profit: ~£4,500/mo (90% Margin)

This is why the AAA model wins. You have low overheads, high margins, and software that does the heavy lifting.