Nov 26, 2025
Dan Latham
If you are an agency looking to resell AI agents, the software landscape is confusing.
Every platform claims to be "white label ready," but the devil is in the details (and the pricing page). Some platforms charge you a fortune to connect a custom domain. Others force you to share a single "message credit" pool across all your clients, meaning one chatty customer can crash your entire agency's service.
We tested the three biggest names in the space, Chatbase, Dante AI, and Kuga, to see which one actually makes financial sense for a reseller.
The Contenders
Chatbase: The heavyweight. Famous, polished, and expensive.
Dante AI: The "personality" bot. Great for complex prompts, but uses a confusing credit system.
Kuga: The newcomer. Built specifically for agencies who manage multiple tenants.
1. The "Hidden Tax" Problem
Most platforms are built for end users, not resellers. This shows up in the pricing.
Chatbase charges per bot. Their base plan is affordable, but the "Agency Taxes" are brutal. You pay extra to remove their branding. You pay significantly more (often $59/mo per bot) just to connect a client’s custom domain.1 If you have 10 clients, you are paying thousands of dollars a year just for domain connections.
Dante AI uses a "bucket" system. You pay for a plan with, say, 10,000 credits. If you put 5 clients on that plan, they all share those credits. If Client A has a busy month and uses 9,000 credits, Client B’s bot stops working. You have to constantly monitor usage to prevent embarrassing outages.
Kuga is different. It uses a Multi-Tenant architecture. Each client you add gets their own isolated container with their own message limits. One client going viral does not affect the others. Plus, custom domains and white labeling are included in the core price, not sold as expensive add-ons.
2. The Cost Breakdown (Running 5 Client Agents)
Let’s look at the real monthly cost to run 5 branded agents on each platform.
Platform | License Cost | "White Label" Fees | Custom Domains | Total Monthly Cost |
Chatbase | ~$150 (Standard) | +$39 | +$295 ($59 x 5) | ~$484 / mo |
Dante AI | ~$99 (Advanced) | Included | Included | ~$99 / mo* |
Kuga | £95 (5 x Essential) | Included | Included | ~£70 - £95 / mo |
*Note on Dante: While the price is low, you are splitting a shared credit pool across all 5 clients. If they run out, you pay overages.
3. Workflow: Managing 10+ Clients
Chatbase and Dante feel like "Project folders." You have a list of bots. It works fine for 3 clients, but at 20 clients, it becomes a mess. You can't easily see who is out of credits, who has unread leads, or which API key belongs to whom.
Kuga was built as Infrastructure for Agencies.
One Dashboard: See all your client agents in a grid.
Client Isolation: Data is never mixed.
Website Sync: Onboard a new client in 3 minutes by pasting their URL. Kuga auto-sorts their pricing, services, and FAQs into structured data.
Native Booking: Integrates directly with Cal.com so your agents can book meetings, not just chat.2
Conclusion: Which one makes you money?
If you are building a single bot for your own shoe store, Chatbase is a fantastic product. It is polished and easy.
If you are building a complex "character" bot that needs to analyze images, Dante AI is powerful.
But if you are an agency building a business, where you charge clients a monthly fee for a branded AI service, Kuga is the only one that protects your margins.
You get the white label features of the $500 enterprise plans, but at a price that lets you actually make a profit on every single client.