If you run a web design agency, you are sitting on a goldmine.

You already have the three hardest things to get in business:

1. Trust: The client already paid you thousands of dollars.

2. Access: You likely have their DNS or CMS login.

3. Context: You know which clients are desperate for more leads.

Yet, most web designers leave money on the table. They hand over the website keys and say "Good luck," walking away from monthly recurring revenue.

Here is how to turn your past web design projects into a £300/month "AI Retainer."

The "Feast or Famine" Problem

Web design is a project-based business. You hunt for a client, you build the site, you get paid, and then you are unemployed again.

To fix this, most agencies try to sell "Maintenance Packages" (Plugin updates, hosting, backups). But clients hate paying for maintenance. It feels like paying for insurance.. boring and invisible.

The Solution:

Stop selling "Maintenance."

Start selling "Growth."

An AI Agent is not a maintenance cost. It is a sales employee.

Clients will happily pay monthly for something that brings them money.

Step 1: Identify the "Low Hanging Fruit"

Don't blast your entire email list. Look at your past clients and pick the ones who fit these two profiles:

1. The "High Traffic, Low Conversion" Client They have a nice site and run ads, but they complain about not getting enough leads.

The Pitch: "Your site is leaking traffic. Let's plug the holes with an AI agent that engages visitors instantly."

2. The "Service Business" (Dentists, Roofers, Law) They sell expensive services and miss phone calls because they are busy working.

The Pitch: "You missed a £500 job because you were on a ladder/in surgery. Let's fix that."

Step 2: The "Permission to Upgrade" Script

Do not try to sell them a "chatbot." Sell them an upgrade to the website you already built.

Send this email to 5 past clients today:

Subject: Quick upgrade for your website

"Hey [Client Name],

I was just doing a check-up on your site performance this morning. The design still looks great, but I noticed we don't have a way to capture visitors who land on the site outside of your business hours.

I’ve started building 'AI Receptionists' for my clients. It’s a widget that sits on the site 24/7, answers questions about your [Services], and books appointments directly into your calendar.

Since I already know your site structure, I could get this set up for you by tomorrow afternoon.

It would be an extra £199/mo on top of your hosting.

Want me to send you a demo of how it works?"

Step 3: The "Care Plan" Bundle

If you already sell a Maintenance Plan (e.g., £50/mo for hosting/updates), create a new "Growth Tier."

Standard Plan (£50/mo): Hosting, Backups, Plugin Updates.

Growth Plan (£299/mo): All of the above + 24/7 AI Sales Agent.

Why this works: The jump from £50 to £299 is massive profit for you. The cost to you (via Kuga) is only £19 or £39. You are making £200+/mo pure profit just for flipping a switch.

The "Trojan Horse" Strategy

If a client is hesitant, use the "Trojan Horse" method.

1. Tell them you will install it for free for 7 days.

2. Use Kuga to set it up (takes 10 mins).

3. Deploy it on the preview plan (Or Pro/Scale Trial)

4. After 7 days, send them the transcript of a lead captured, or a meeting the agent booked.

5. Ask: "Do you want me to turn this off, or keep it running for the monthly fee?"

They never ask you to turn it off.