The term "White Label" gets thrown around a lot in the SaaS world. Usually, it just means you can upload a logo to the corner of the screen.

In Kuga, white labeling means something much deeper. It means your brand is the only thing the client ever sees.

You are not reselling Kuga. You are selling your agency's proprietary AI platform. Kuga is just the invisible engine under the hood.

Here is a walkthrough of the three specific places where your brand takes over, and how it protects your pricing power.

1. The Client's Website (The Widget)

This is the most visible part of the product. When you embed the chat widget on a client's site, it needs to look like it belongs to them, not a third-party tech company.

In Kuga, the widget is fully isolated.

• Their Logo: The avatar is their brand icon, not a generic robot.

• Their Colours: You set the Hex code to match their website exactly.

• Your Branding: There is no "Powered by Kuga" badge linking back to us.

• Code Isolation: Even if a tech-savvy user inspects the code, the widget runs in a secure iframe that doesn't scream "Kuga" to the average visitor.

To the end user, this is custom software built specifically for that business.

2. The "Preview Link" (The Sales Tool)

When you build a demo for a potential client, you need a way to show it to them without giving them a login.

Kuga generates a public "Share Link" for every agent you build. This page is designed to be completely neutral. It displays the agent and the chat interface in a clean, minimal window.

• It does not link to the Kuga homepage.

• It does not show Kuga pricing.

• It displays your Agent

This allows you to send a link saying "Hey, I built this for you to test," and it looks like a staging environment that you own.

3. The Email Notifications

The most dangerous moment for an agency is when the software sends an automated email to the client. If that email comes from "noreply@software-provider.com," the illusion is broken.

Kuga allows you to white label the notification emails. When the agent captures a lead, the client receives an email that feels like it came from your system.

• Subject: "New Contact Request Captured by Your AI Agent"

• Body: "Hey, someone wants to get in touch. Here are the details..."

• Footer: It removes Kuga's address and branding. The client only sees your logo.

Why this matters for your bank account

This is not just about vanity. It is about margin.

If a client sees "Powered by Kuga" at the bottom of the chat, they might Google us. They might see that the software costs £19/month.

Suddenly, your £299/month retainer looks expensive. They start negotiating. "Why am I paying you £300 for a £19 tool?"

By hiding the engine, you remove the price anchor. You are no longer selling a commodity tool. You are selling a Managed Service (Setup, Prompting, Monitoring, Reporting).

Clients are happy to pay premium prices for a service that solves their problem, as long as they don't see the wholesale price tag attached to it.