GDPR & AI: How to Sell Compliant Chatbots in the UK/EU

GDPR & AI: How to Sell Compliant Chatbots in the UK/EU

Dec 8, 2025

Dan Latham

The Fear: You pitch an AI agent to a law firm or a medical clinic. They love it. Then they ask: "Is this GDPR compliant? Where does the data go?"

Most agencies freeze here. They mumble about OpenAI and lose the deal.

Here is the truth: Selling AI in the UK and Europe is actually a competitive advantage if you have the right answers. Kuga was built in the UK with these laws in mind.

Here is how to answer the 3 biggest data questions your clients will ask.


Question 1: "Is my data mixed with other companies?"


The Fear: A lawyer worries that their confidential client data will leak into another company's chatbot.

The Answer: "No. We use a strictly isolated 'Multi-Tenant' architecture. Your agent has its own dedicated database ID and its own isolated 'Vector Store' (brain). Your data is logically separated from every other client on the platform. It is like having a private office in a building, not a desk in an open plan coworking space."


Question 2: "Does the chatbot track my users?"


The Fear: Cookie banners and tracking fines.

The Answer: "Our chat widget is designed for privacy. It does not use tracking cookies to follow users around the internet. It does not require users to create an account to chat. It uses secure, ephemeral sessions just to remember the conversation while the tab is open. This keeps your cookie policy simple."


Question 3: "Is the connection secure?"


The Fear: Hackers interception.

The Answer: "All messages are encrypted in transit using TLS 1.2+ (Banking grade encryption). We do not allow unencrypted HTTP connections. The widget itself runs in a 'Sandboxed Iframe,' meaning it cannot access your website's passwords or customer data. It is a one way secure window."


The "Processor vs. Controller" Distinction


To sound like an expert, explain this to your client:

  1. The Client (Business): They are the Data Controller. They own the data.

  2. You (The Agency/Kuga): You are the Data Processor. You process the data on their behalf.

Your job is to provide the mechanism for them to delete data if a customer asks. Kuga allows you to delete conversation history instantly from the dashboard.


Summary


Don't hide from compliance. Put a badge on your website that says "UK/EU Data Compliant Infrastructure." It creates trust that US-based agencies cannot match.

Your Brand. Your Pricing. Our Infrastructure.

Your Brand.
Your Pricing.
Our Infrastructure.

Your Brand. Your Pricing.
Our Infrastructure.

The no-code backend for agencies to launch white-label AI.

Deploy custom AI agents to client sites in under 15 minutes

Deploy custom AI agents to client sites in under 15 minutes.

The no-code backend for agencies to launch AI.

Deploy custom AI agents to client sites in under 15 minutes