The biggest mistake new agencies make is trying to explain "how" the AI works. Local business owners do not care about Large Language Models, Vectors, or RAG.

They care about:

1. Missed calls (Lost money).

2. Staff time (Wasted money).

3. Speed (Customer happiness).

Here are 3 copy-paste scripts that hit those pain points directly.

Script 1: The "Missed Revenue" Angle

Best for: Dentists, Real Estate, Home Services (Roofers/Plumbers). The Hook: Fear of missing out on money while they sleep.

Subject: Missed calls on weekends

"Hi [Name],

I was on your website earlier and noticed you don’t have a way to capture leads instantly outside of business hours.

I run a small agency in [Your City] that builds 'AI Receptionists' for local businesses. It sits on your website 24/7, answers FAQs about [Specific Service, e.g., teeth whitening/roof repair], and books appointments while your front desk is closed.

We just helped a [Similar Business] capture 12 extra leads last month just from the weekend traffic.

Open to seeing a 30-second video of how it works?

Best, [Your Name]"

Why it works: It focuses entirely on the "weekend problem"—a pain point every business owner knows they have but hasn't fixed.

Script 2: The "Permission to Build" (Spec Work)

Best for: High-ticket clients where you really want the deal. The Hook: Radical value upfront. You do the work before they agree.

Subject: I built a demo for [Business Name]

"Hi [Name],

I promise this isn't a generic spam email.

I actually went ahead and built a fully working AI agent for [Business Name] using the data from your website.

It already knows your pricing for [Service A] and your opening hours. You can chat with it right now on this link: [Insert Kuga Preview Link].

I’d love to install this on your real site for a few days to show you how many leads it can catch. No cost, just want to prove it works.

Happy to send over the embed code if you want to test it?

Best, [Your Name]"

Why it works: It is incredibly hard to ignore someone who has already done the work. The "Kuga Preview Link" proves you are real.

Script 3: The "Competitor Switch" (Cost Savings)

Best for: Businesses already using expensive tools like Intercom, Drift, or Podium. The Hook: "You are overpaying."

Subject: Question about [Competitor Tool]

"Hi [Name],

I saw you are using [Intercom/Drift] for your website chat. It’s a great tool, but most local businesses I talk to are paying $200+ a month for it, which is painful.

We build white-label AI agents that do the exact same thing (capture leads, answer Qs, book calls) but for a flat rate of $99/mo. No 'per seat' fees or message limits.

If I could switch you over and save you ~$1,200 a year, would you be open to a quick chat?

Best, [Your Name]"

Why it works: It anchors your price against a much more expensive competitor. $99 feels cheap compared to $200.

The "Magic" Follow Up

If they don't reply to the first email, wait 3 days and send this. It gets a response 40% of the time.

Subject: (Reply to previous email)

"Hey [Name] - just checking I didn't bury this.

Even if you aren't interested in the AI agent right now, I'd love to send you the transcript of the test chat I ran on your site so you can see the questions customers are asking.

Worth a look?"

Quick Agency Tip:

Don't send 1,000 of these at once. Send 10 a day. Spend 5 minutes customizing the [Specific Service] part for each one. Personalization beats volume every time.