Go from zero to your first 3 paying clients by packaging Kuga into a simple, repeatable service. This guide gives you the minimal stack, a 7-day GTM plan, pricing, scripts, delivery SOP, and the reporting cadence that keeps clients paying.
What you resell vs. what Kuga provides
You (the agency) own: brand, pricing, contract, onboarding, optimisation, client comms, and first-line support.
Kuga provides: the white-label platform (multi-tenant dashboard, knowledge base, chat widget, SMTP/branding), Calendly booking, lead capture, and analytics/insights.
Rule: never force the client to create a Kuga account. Everything is under your brand. Use your domain + SMTP so emails come “from you”.
Offer design (clear, resell-ready)
Price per agent, per month. Keep it simple and measurable (leads, bookings, deflection).
Retail examples (you can change):
Essential — £99/mo [Kuga price: £19]
1k Messages / FAQs from site/docs · Lead capture · Calendly · Basic analytics · 1 domain · Email support
Pro — £199/mo (adds AI Insights) [Kuga price: £39]
5k Messages / All Essential · Brand voice guardrails · Monthly optimisation review · Priority support
Scale — £299+/mo [Kuga price: £99]
50k Messages / Higher usage caps · Up to 3 widgets/brands · Slack/Teams lead alerts · Light CRM/helpdesk routing
Setup fee: £199–£499 (covers discovery, config, QA, launch).
COGS/margins: Target 2–4× your SaaS cost (e.g., retail £99–£299 when your platform cost is ~£39–£59/agent).
Add-ons: Extra domains, WhatsApp/Email/Voice channels, custom workflows, weekend SLAs.
Paste-ready website block (for your “AI Agents” page)
H2: Branded AI Agent, run by our team
Copy: We deploy a chat agent that answers questions from your content, captures leads, and books calls—under your brand. Live fast, no dev work.
Bullets: Answers from your site/docs · Lead capture to your inbox/CRM · Calendly bookings · Brand tone & guardrails · Simple monthly plans
CTAs: Get a demo · See pricing
Sales motions (outbound + inbound)
Short email sequence (3)
E1 — Value:
“Quick win for [SITE]: branded AI agent that answers FAQs, captures leads, and books calls. We set it up and manage it. 10-min look?”
E2 — Offer:
“Most clients see more leads once answers are instant. Starts at £99/mo, cancel anytime. Want a 60-sec preview on your homepage?”
E3 — Close:
“Can send a one-pager + setup checklist if timing’s off. Otherwise, book here: [Calendly].”
7-minute call script
Probe (2m): “Top repetitive questions? What’s a win—leads, bookings, fewer emails?”
Fit (2m): “We embed on your site, read your content, hook to Calendly/CRM.”
Pitch (2m): “Under your brand; we manage tone, testing, and monthly tweaks.”
Close (1m): “If I send a one-pager now, can we launch this week?”
Objection handling (resell-clean answers)
“Is this just ChatGPT?”
“It’s our managed service on a specialist platform. We configure sources, tone, guardrails, booking, and reporting—so it produces measurable outcomes.”
“Brand control?”
“All messaging and emails are your brand. We enforce tone and safe fallbacks for unknowns.”
“Data & compliance?”
“Answers come from your public content or approved docs; leads are stored securely and routed to your inbox/CRM. SMTP ensures emails come from your domain.”
“Support?”
“We’re your first line. For platform issues, we escalate internally—no third-party runaround.”
Delivery SOP (15-minute launch)
Intake form
Logo/brand colors · Primary domain(s) · Top 10 FAQs · Calendly link · Lead fields (name/email/phone) · Notification emails · “Do not answer” topics
Configure in Kuga
Create client project → connect crawl/uploads → set brand voice & guardrails → enable lead capture + Calendly + SMTP → add compliance note → preview
QA checklist (10 prompts)
Greeting/tone · Hours/location · Pricing/how-it-works · Lead capture after 2–3 answers · Booking flow end-to-end · Unknown → safe fallback · Refunds/cancellations · Sensitive topics → handoff · UK spelling · Mobile widget
Go-live
Send one-line embed → verify on production URL → send “Agent Live” email with how to view leads/bookings.
Reporting cadence (what clients actually read)
Insights (client email):
Top 10 questions customers asked
Wins (leads, bookings, notable deflected tickets)
Next tweaks (2–3 bullets)
Contact Requests (client email):
Email Address of lead
Full Name of lead
Reason for getting in touch
30-day targets (typical SMB site):
≥100 conversations · ≥20% conversations collect contact details · ≤10% unanswered after first optimisation
Pricing policy (simple, resell-safe)
Month-to-month; cancel anytime
Setup covers discovery/config/QA
Fair usage per plan; flag unusual spikes
Upgrades: take effect immediately; keep usage meter; charge pro-rata difference
Optional term discounts (quarterly/annual prepay)
Assets you can copy
One-pager (client): What it does, what’s included, pricing, timeline.
Proposal line (SOW): “We will configure, host, and maintain one branded AI chat agent on your domain, trained on your content, with lead capture and bookings. Includes monthly insight email and minor updates.”
Kickoff email: “Thanks for choosing the AI Agent. Please reply with logo, brand colors, site URLs, top FAQs, and Calendly. We’ll ship a preview within 1 business day.”
Niche starters (positioning examples)
Local services: after-hours triage → lead capture + call-back; location-specific policies.
E-commerce: returns/shipping as first-class answers; product Q&A from PDPs; nudge to checkout/email capture.
Property: viewing bookings; area FAQs; route leads by property/postcode.
Checklist to launch your first 3 resell clients
Publish the website block + pricing table.
Send 20 outreach emails with the sequence above.
Book 3 demos; run the 7-minute script.
Launch 1–2 pilots; gather 30-day metrics; publish a short case study.
Standardise your monthly insight email and upsell path (extra channels, higher caps).
Bottom line: You’re selling your branded service. Kuga is the invisible SaaS that makes it fast, safe, and repeatable.
